Athletic Department

Bradley Announces adidas Partnership
Release: Saturday 02/18/2013 

PEORIA, Ill. – Bradley University and adidas have entered into a five-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Braves through the 2017-18 season.

adidas will supply the Braves with all apparel, footwear and accessories for competition, practices, training, coaching, travel, recruiting and media engagements starting in the Fall of 2013 for all 15 intercollegiate athletic teams with the exception of men’s basketball and baseball, which will join the adidas partnership during the 2014-15 season. When the men’s basketball and baseball teams enter into the partnership, all of Bradley’s teams will benefit from a single provider for the first time in athletic department history.

“We are incredibly excited about our partnership with adidas,” said Bradley Director of Athletics Dr. Michael Cross. “The recent development and unveiling of our athletic branding is made even stronger with all of our teams wearing the global and iconic adidas brand. Having consistent quality in our apparel and equipment is an essential part of building our programs and striving for championships. I know our student-athletes, coaches and supporters will be enthusiastic about the Bradley partnership with adidas and its performance-level apparel.”

"Our partnership with Bradley University allows us to provide footwear, apparel and accessories that help the Braves’ student-athletes become stronger, lighter and faster," said Mark Daniels, Director of Team Sports for adidas America.  "Our goal at adidas is to help athletes perform better and we look forward to continuing to introduce the best in performance uniforms, footwear and apparel to the Braves and their fans.  We value our relationship with Bradley and are very excited about the future in Peoria."

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. adidas is the official uniform, footwear and apparel provider for more than 70 collegiate programs including: Indiana, Cincinnati, Kansas, Louisville, Michigan, Nebraska, North Carolina State, Notre Dame, Tennessee, Texas A&M, UCLA and Wisconsin. In addition, adidas has marketing agreements with the National Football League, Major League Soccer and the NBA.

Bradley women’s basketball, men’s and women’s cross country and track, soccer and women’s tennis already are outfitted in adidas and sideline apparel will be available for purchase by fans later this year.

Founded in 1897, Bradley University is a distinctive, medium-size, comprehensive private institution of higher learning and the 85-acre campus is located in Peoria, the largest metropolitan area in central Illinois. With approximately 5,000 undergraduate and 800 graduate students, Bradley offers the opportunities and choices of a larger university (with over 130 programs in five colleges, including the traditional sciences plus a graduate school) with the quality, personal attention and challenge of a small private college. Bradley is a member of the Missouri Valley Conference, the second oldest conference in the nation, and boasts 15 NCAA Division I men’s and women’s athletic teams. 

Bradley Athletics Mission
Provide every student-athlete the opportunity for both a distinctive education and a championship experience
Accountability | Courage | Diligence | Integrity | Respect


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